Engineered For Performance

Store window displays created for the 2018 Hawes & Curtis Autumn Campaign ‘Engineered For Performance’. The displays were showcased on Jermyn Street and Oxford Street at the Hawes & Curtis flagship London stores. The concepts were brought to life with the help from Visual Merchandising Manager, Daniel Purnell. Featured on retailstorewindows.com

Hawes & Curtis
Visual Merchandising
2018

Visual Merchandiser: Daniel Purnell

Hawes & Curtis
Visual Merchandising
2018

Visual Merchandiser: Daniel Purnell

The window display concepts followed the AW18 campaign theme of performance-driven shirt making. The creative direction focused on vintage engineering and a steam punk aesthetic, with the campaign shoot taken in a 1920s steam factory.

Finer details designed specifically for the displays included vintage clipboard shirt drawings and chalkboard diagrams.

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