Created in response to YCN’s 2017 Student Awards Greenall’s Gin Brief. Greenall’s Gin are Britain’s oldest gin distillers who are proud of their British roots. The company requested a piece of creative for their brand that would express quintessential Britishness with their Gin at the heart of it. My idea explored the use of quirky British slang terms, creating a brand campaign to advertise their new cocktail cans.
Brand Identity, Print Making, Copywriting
2017
Created in response to YCN’s 2017 Student Awards Greenall’s Gin Brief. Greenall’s Gin are Britain’s oldest gin distillers who are proud of their British roots. The company requested a piece of creative for their brand that would express quintessential Britishness with their Gin at the heart of it. My idea explored the use of quirky British slang terms, creating a brand campaign to advertise their new cocktail cans.
Brand Identity, Print Design, Copywriting
2017
A miniature dictionary booklet was also created as part of the concept. These would be used within packaging as a fun brand engagement piece to help interact with new customers.
