Hawes & Curtis is a quintessentially British brand specialising in luxury shirts and fine tailoring for men and women. The brand has been a shirt connoisseur since 1913 and continues to provide a wide range of traditional shirting. A campaign was created to highlight the exquisite craftsmanship, fine materials and signature details that Hawes & Curtis has to offer within their classic men’s white shirt collection.
Art Direction, Video, Print Design
2020
Photography: Jimmy La
Videography: Ben Hines & Jimmy La
Styling: Seun Ogunsola
Hawes & Curtis is a quintessentially British brand specialising in luxury shirts and fine tailoring for men and women. The brand has been a shirt connoisseur since 1913 and continues to provide a wide range of traditional shirting. A campaign was created to highlighted the exquisite craftsmanship, fine materials and signature details that Hawes & Curtis has to offer within their classic men’s white shirt collection.
Art Direction, Video, Print Design
2020
Photography: Jimmy La
Videography: Ben Hines & Jimmy La
Styling: Seun Ogunsola
Close crops and macro photography were used to capture the fine details and quality in the fabric. The styling and composition focused on sharp lines and strong shadows to show the clean and refined design of the garments.
Close crops and macro photography were used to capture the fine details and quality in the fabric. The styling and composition focused on sharp lines and strong shadows to show the clean and refined design of the garments.
A 48 page A6 perfect bound booklet was created to educate customers about the details of traditional shirt making. Iconography was designed to help illustrate each individual feature within the brands shirting collection. Much like the garments, the booklet embodied a clean and consistent design with thought-out details and attention to materials.
